You might have heard of Bulk SMS Gateway many times. Have you tried to understand what exactly it is? How it can benefit your business and your customers? Let us try to help analyses the issue.
The term SMS means Short message service. This is a text message which is sent from any mobile to another. It has been researched that people seldom forget to look at the sms received. It is highly popular way of communication.
A bulk SMS India stands for sending an sms to various recipients at one click of your mobile. In this case bulk purchases of messages are done. It becomes very cheap to transmit bulk messages to various recipients at once.
Bulk SMS Service has become the latest tool of effective marketing where it is necessary to communicate the same message to a large number of recipients. It can be effectively used by community groups, business owners, marketing agencies, etc. Even anyone who wish to communicate to a mass can use this cheap and highly effective solution.
A Bulk SMS gateway provider acts as the middleman between the sender/ receiver of an sms and the Short Message Service Centre (SMSC).SMS gateway provides the option of selecting a protocol which includes SMTP, HTTP, Web services and SMPP.
The main reason of popularity of bulk SMS service provider can be attributed to following reasons:
(a)It is very cheap
(b) It is highly convenient
(c) Instant delivery
(d) Wide network of mobile connections
(e) Immediate response from the recipients.
In this competitive atmosphere of marketing, a business house can effectively use bulk SMS provider. There are several benefits of using bulk sms. Some of these can be listed as follows:
Notification To Customers
Customers can be notified immediately regarding certain urgent messages, like certain alerts, or some problem with servers or power failure, etc.
Promoting new products
The wide popularity of text messaging can be effectively used to promote new products smoothly.
Increase sales revenue
It can act as very sharp marketing tool by sending sms to large customers simultaneously, regarding enhanced features of an existing product.
Reminders
Promotional bulk SMS provider can help in sending very helpful reminders to customers regarding certain appointment, meeting or some events, which draw the attention of the customers quickly.
Keeping Customers Abreast Of The Latest Information
A bulk sms can be very powerful tool to inform wide range of customers about latest event or certain flash offers. Certain programmes which are very short term in nature, can be informed quickly through transactional bulk SMS provider.
Bulk SMS Marketing Can Be Very Highly Effective If Certain Tips Are Followed
1. The content in the text message should be chosen very carefully. The main theme of the message needs to be accommodated within a short space while being highly effective also.
2. Frequency of sending the messages should be selected judiciously. It must not annoy your customers and at the same time you need to send the message also.
3. Selection of time for sending message is also very important. What day of the week and what time of a particular date will be suitable, should be carefully chosen.
4. The target customers and the privacy of customers should be kept in mind.
You Can Also Read – A Guide For For Making A Domain Registration